VISUAL
MERCHANDISING
Working as a visual merchandiser in IKEA, to create inspiring store solutions for an easy and convenient shopping experience and increasing vitality by having deep knowledge about customer buying behavior, store layout, range presentation and local market knowledge.
Among the design progress, my duty is to work with different people from other departments such as sales team and logistics. It's not only about making presentable displays for the products but also assure that customers have no problems receiving the right messages that they need, it's important to create accessibility for the customers and make the buying process easier for them. In this case, it's crucial for designers to have the abilities to develop excellent communicating skills and work with the store operating departments as a team.
FEATURED WORKS
Seasonal Highlight -Summer Outdoor
Layout rebuild project for Summer product range in a 1561 square feet area. Working with interior design department.
The plan includes an outdoor cafe/flower shop for the first impression, a Fika bar, two balcony display inspirations, and other parts for product display shelves.
Special Collection
OMEDELDAR collection created together with fashion stylist Bea Akerlund and the IKEA designer Karin Gustavsson. It's about celebrating your personality and individuality.
A bed and a walk-in closet give this
glamorous collection the perfect stage to show off. It helps you to create a personal space to
display your accessories, jewelry and clothes.
SMALL PROJECTS
Activity Media
Seasonal Media
Visual Merchandising
Visual Merchandising
Visual Merchandising
Visual Merchandising
Visual Mechandising
