Seasonal Highlight -Christmas
Rebuild Project 2017
Layout rebuild project for Christmas product range in a 1561 square feet area.
The whole area includes a display window, a dining podium, three coordination areas, a gift shop, and other parts for product display shelves.
To create a strong first impression at the beginning, I create a display using a theme window concept, combine with some of the key products in this range, not only strengthen the Christmas vibes but also give the customers the urge to walk in.
How to distinguish the price ladder among the products is very important especially when it's in a large plain area. I put low price products in the front right behind the first impression window, on display shelves on the ground, along with the stock put beside the displayed products, so customers can take them in their cart right away without searching (mechanical selling).




Coming along is a Christmas dining podium inspired by the Scandinavian tradition (IKEA). This area really highlights the huge dining product range in this Christmas collection, also giving lots of creative home furnishing ideas for customers at the same time.
Other special parts in this area are coordination areas, I gather products with different functions but in similar styles and colors to give customers ideas of how they can use their own creativities to play with this range. With this method, also add more selling potentials to certain products, it's a win-win situation! which is a huge point of my design for this project.
You can find everything you need for your gift wrapping and endless inspirations we provided in the gift shop at the exit area. I also display various tree decorating samples for your inspirations to decorate your unique Christmas tree. More fun parts to explore in this Christmas wonderland, have fun taking pictures with a giant tree decorated with stuffed toys! Kids love it.
![]() Overall | ![]() Overall |
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![]() First impression window | ![]() First impression window |
![]() First impression window | ![]() First impression window |
![]() Low price products display | ![]() Low price products display |
![]() Dining podium | ![]() Dining podium |
![]() Table setting | ![]() Table setting |
![]() Dining table setting | ![]() Table setting |
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![]() Decorate inspiration | ![]() Decorate inspiration |
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![]() Dining product co-ordination area | ![]() Dining product co-ordination area |
![]() Dining product co-ordination area | ![]() Dining product co-ordination area |
![]() Christmas lighting display | ![]() Christmas lighting display |
![]() Christmas lighting display | ![]() Christmas lighting display |
![]() Display shelve area | ![]() Display shelve area |
![]() Co-ordination area | ![]() Co-ordination area- Gold theme |
![]() Co-ordination area- Gold theme | ![]() Co-ordination area- Gold theme |
![]() Co-ordination area- Silver theme | ![]() Co-ordination area- Silver theme |
![]() Co-ordination area- Silver theme | ![]() Display shelves design |
![]() Display shelves design | ![]() Display shelves design |
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![]() | ![]() Candle display |
![]() Candle display | ![]() Gift shop Inspiration |
![]() Gift shop Inspiration | ![]() Gift shop Inspiration |
![]() Gift shop Inspiration | ![]() Gift shop Inspiration |
![]() Gift shop Inspiration | ![]() Gift shop Inspiration |
![]() Lighting inspiration | ![]() |
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![]() Soft toy tree | ![]() |
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