川奇is a simulated Sichuan restaurant.

 

CONCEPT 

Because there are more and more young people in Taiwan like to try Sichuan's food, but the situation is that the style of this kind of restaurants is more likely to match the needs at high-age people. Therefore, I wanted to create a younger vibe of the restaurant by this series of visual design.

 

DESIGN

Use simple lines and construction to create the logo. The main color red still reserves the feature of Sichuan's spicy flavor. The other important color is black that I use a lot in the restaurant interior design, to locate the high purchasing power customers.