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TANG Price

award package/graphic design 2015

CONCEPT 

The combination of the classic and the modern, uphold the Doctrine of the Mean which is known for Chinese spirit.

 


DESIGN

I use 4 different colors to represent 4 categories of each prize. And the stripes go through the center of the layout represent the meaning of Chinese classic spirit. The yellow halo behind the Tang Prize logo represents the sun, coordinate with the ink wash painting around the sides, giving a feeling of the warm sun which is the Chinese spirit come out, and disperse all the clouds. Tring to tell the greatness of Chinese culture.

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